DigiFyreMarketing: Marketing For Plumbers

Google Reviews Strategy for Plumbers: How to Get 100+ Reviews Organically

May 27, 2025•4 min read

Introduction

Which one would you pick?

Let’s face it, if you’re like the majority of online shoppers, naturally, you’ll lean more towards the one with 1000+ reviews, right?

Well, believe it or not, it’s not different when it comes to your customers looking for a reliable plumber online!

There’s no doubt that reviews are the bread and butter for any online local business, even more so in the plumbing industry, where competition is fierce with saturated markets.

With over 100+ plumbers to choose from at your prospective customers’ fingertips, more than ever, customers want to be able to trust your business before they even think about picking up their phone.

Which leads us to today’s topic: Reviews and how you can leverage those golden 5 stars to get more customers online organically.

Why Reviews Matter More Than Ever

Most people won’t call a plumber without checking Google first.

If your profile has fewer reviews (or none at all), you’re not just being overlooked- you’re being disqualified before the customer even gives you a chance.

Meanwhile, your competitors with 40, 80, or 200+ reviews?

They’re winning the clicks, the trust, and ultimately… the jobs.

Every day you go without building reviews is another day:

You're losing out on easy local leads
You look less trustworthy (even if you’re 10x better than the next guy)
You’re spending more on ads just to convince people to click

That’s why reviews aren’t just social proof — they’re a sales tool.

They build trust before you even speak. They boost your visibility on Google. And they make your phone ring — consistently.

Ask Every Happy Customer — At the Right Time.

Ask every plumbing customer for a review

Timing is everything.

Your customers are happiest right after the job is done — when the leak is fixed, the boiler’s running, or the sink’s flowing properly. That’s your moment.

✅ Pro tip: Always ask in person before following up digitally. A quick, “Would you mind leaving us a review? It really helps us out,” makes the follow-up less awkward.

Make It Ridiculously Easy

Don’t just say, “Leave us a review.”

Give them the exact Google review link- no searching required.

Access your Google Business Profile to get your custom review link you can share with your customers.

Then send it via:

SMS
WhatsApp
Email
Or even print it on a card with a QR code

✅ Pro tip: Create a saved text template with your link and message to make it effortless.

Follow Up (Without Being Annoying!)

People forget. Life happens.

A gentle reminder 24–48 hours after the job is complete boosts review conversion rates massively.

Here’s an example SMS:

“Hey [Name], thanks again for choosing [Your Business Name]! If you were happy with the service, we’d love a quick review- it only takes 30 secs and really helps us out! 🙌 [Insert review link]”

🧠

Not sure how to write a good review request or build a follow-up system?

At DigiFyreMarketing, we help plumbers streamline this process with tools and templates that make it dead simple to ask- and get responses, whilst ensuring that you never receive a negative review again. Interested? Let’s chat.

Add a Review Request Step to Your Job Completion Process

Add a review request step for your plumbing jobs

The easiest way to make reviews a habit? Build it into your workflow.

Just like you tick off your checklist after every job (payment, tidy up, customer sign-off), make asking for a review one of those final steps.

This ensures no job gets forgotten and reinforces consistency — which is the key to hitting big review numbers over time.

Here’s how:

Create a laminated “Review Request” card with a QR code and hand it to the customer before leaving
Add a reminder on your job sheet or invoice app to prompt you to ask
Use a digital form that automatically redirects the customer to your review link after job sign-off

✅ Bonus: Over time, this habit turns into free word-of-mouth marketing that runs like clockwork.

Use Automation Tools to Make It Hands-Free

Automate your plumbing reviews with DigiFyreMarketing

Want reviews while you sleep?

Our easy-to-use CRM system is used by plumbers every day to trigger an automatic review request the moment a job is marked complete.

Set it once, and the system keeps working for you in the background.

✅ At DigiFyreMarketing, we set this up for our plumber clients- and many see 50–60+ new reviews in a matter of months, without lifting a finger!

Final Thoughts

Get more plumbing Google reviews with DigiFyreMarketing on autopilot

Google reviews aren’t just a “nice to have”- they’re a make-or-break factor for winning plumbing jobs online, and simultaneously build up your Google Business Profile positioning on Search Engine Results Pages (SERPs) to help you get ranked as a local authority in your area!

More reviews = more visibility = more trust = more customers.

And the best part? You don’t need to spend a penny on ads to get them.