“Successful plumbing SEO is not about tricking Google, it's about PARTNERING with Google to provide the best search results for users" - Gully

“A familiar situation…”

Burst pipes, clogged toilets, kitchen leaks. HELLPP.

It’s 10PM and Karen reaches for her phone and frantically types “emergency plumber near me” into Google Maps.

This may be how your current long-term customers may have found you when initially searching for a plumber on Google.

Roughly 800,000+ people search “plumbers near me” on Google a month.

That’s a lot of customers waiting to interact and find your business on Google.

If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business.

Starting a business website is never easy, especially if you are a one-man-band. You’re likely an expert on fixing water heaters or replacing broken pipes.

However, you might not know how to market your business so customers can find you correctly.

When I started a website for DigiFyre, I was overwhelmed by the sheer amount of information surrounding SEO.

SEO for everyday plumbers

SEO (otherwise known as Search Engine Optimisation) is the process of optimising your presence on Google, making it easier for search engines to read, trustworthy enough for them to recommend you on Google, and a valuable asset in helping your business to grow without spending on paid advertising.

SEO can help your plumbing business by ensuring that your website is shared with potential customers who otherwise would have never heard about you.

With the plumbing industry more fierce than ever, it is essential that you add a solid SEO strategy to your marketing toolbox to drive leads searching for plumbers.

With SEO, you can dominate your local competition and drive qualified leads to your website on autopilot.

“Am I speaking to…”

Now being the amazing plumber that you are, you may receive multiple calls a day from “SEO agencies”, who promise you the moon but never seem to deliver on results.

Does any of the following sound familiar?

• “Get ranked #1 in 30 days on Google!”

• “We will increase your traffic overnight!”

• “We can remove all your negative reviews from Google!”

• “We have insider knowledge of Google’s algorithm!”

All lies.

SEO can be very effective when done correctly, however, these fake promises often mislead plumbers who decide to sign up with an agency, only to then be let down a couple months later leaving a bad impression.

I’m here to tell you that no SEO is not an overnight strategy but an investment worth making.

Effective SEO takes time.

Why?

Well, it takes time to build trust with Google so that your business gains enough credibility online to be ranked at the top in your local area.

SEO is a long-term strategy, and results can vary based on competition, keywords, and industry. SEO is for plumbers who understand that business is a marathon, not a sprint.

In order to be successful, you need to build up your presence over time so that Google recognizes you as an authority figure in your industry.

Local SEO strategy for plumbers

Local SEO strategy is the best way to get customers who can actually hire your plumbing services.

For example, when you’re a small to medium business, you don’t really need people in other countries to find your plumbing business when searching Google (unless they’re willing to cover the flight ticket!)

You can’t physically go to their homes and help them.

Remember, most people search for “plumbers near me” to get local recommendations and trust Google enough to understand that the top results probably will get them the best results.

With that being said, here are some quick tips you can add to your plumbing business today to increase your Google ranking organically.

Let’s dive in!

Tip #1: Focus on plumbing- related keywords

When people search for your services on Google, chances are they’ll be using common keywords in the search bar to find what they need.

Optimising your website for relevant plumbing- related keywords will all help to drive organic traffic looking to hire a plumber.

(Traffic: Number of visitors to a website or web page.)

Focus on the keywords that contain three or more words, known as long-tail keywords, because they have a more specific intent than shorter keywords like “plumber” or “plumbing.”

Let’s take Karen for example.

In the example above, she may search for “plumber near [location]” or “24/7 plumber near me”.

If you offer 24/7 plumbing services, you’d want to optimize for these keywords on your website to drive those eyeballs to your business.

Another example may be how pipes often burst in the winter in cold areas, so if you’re a plumbing business opening in January, you may want to target keywords such as “pipe burst fix” or longtail keywords like “what to do if my pipes burst.”

Tip #2: Claim your Google Business Profile

When people search for local plumbers in their area, they often turn to Google Business Profiles, which pop up in the search results.

This search feature showcases three or four businesses in the area, related to the user’s search.

As a local plumber, claiming your Google Business Profile is must if you wish to drive local leads to your business.

Here are some best practices to create a top-notch Google Business Profile listing:

• Ensure key information such as name, address, opening hours, and contact information are accurate and up to date on your listing

• Add a short description of your business, the services you offer, and the areas you cover

• Add recent photos of projects you’ve completed, your business, and the team

• Respond to reviews you get on your listing to build rapport with customers showing you’re engaged and listening to any feedback you receive

If you need help with setting up or managing your Google Profile, feel free to get in contact with us!

Tip #3: It’s all in the golden stars baby

Reviews.

The bread and butter of every business owner online which can make or break whether a customer decides to give you a call or not.

As social creatures, humans are wired to trust those who have high social proof in the tribe.

If you were able to deliver amazing results for past customers, then your potential customers would feel more at ease knowing they’re in the good hands of a professional.

Past clients you’ve helped can be valuable resources for building your online profile.

Have them write reviews and send video testimonials for your business on Google and your website, so you can start to be recognized as an authority.

If they have pictures of your work, have them add them because this can get more traction for those reading your reviews.

Now we understand how hectic the plumber Life can be, which is why our plumbing lead generation software can help to automate the entire process.

Get 5-star reviews on autopilot without having to chase up past customers so that you can focus on what you do best.

Book a free no- obligation call today to find out how we can help with this!

Tip #4: Industry Related Content Creation

It’s no doubt that as society continues to merge with the digital world, more and more people are getting information and interacting with businesses on social media.

Interesting blogs (like this one!), social media posts, Instagram instructional reels, and more are all examples of content you can create to get organic (free) traffic to your website.

To make great content that resonates with your audience you want to speak their language.

Talk about the things which are common occurrences in their daily Life that you could provide insight on.

Content creation strategies typically include:

• Starting a blog on your website that covers various plumbing topics

• Creating videos about plumbing and projects you’ve completed

• Designing infographics that share helpful plumbing information

For example, this could be weighing the pros and cons of different types of water heaters.

Create a blog that gives valuable information on different water heater types and associated costs, and you’ll have valuable content that people will want to read.

People know when content is actually helpful or when it’s just sales material, so you will want to create content that offers a ton of value to your reader.

Tip #5: Link Building

Finally, with all of the content you create, you need to be sure that you’re linking out to other pages. This is called link building and is a crucial step to take to help Google rank your site.

Link building is very important because it helps increase your site’s visibility, establish you as an authority, and significantly improve plumbing SEO for your business.

Google uses the amount and the quality of your backlinks to help determine whether to index your page.

How it works is that Google will crawl and rank your site partially based on how easy it is to navigate.

So, if all of your pages have no links, Google won’t find them and it won’t rank your website.

Get your business mentioned on as many different pages online as possible, all leading back to your website.

The easiest way to get more backlinks is to build free citations from local business directories.

Social media is the second most accessible source for external links.

Ensure your business is listed on Facebook, Instagram, YouTube, and even TikTok, and post content regularly.

Local sponsorships, email outreach, and content promotion are all common plumbing techniques you can use to secure new link opportunities.

Are you ready to boost your local Google ranking?

So there we have it, the top 5 tips you need to boost your plumbing SEO ranking online and get ranked higher on Google.

Now we understand that this can be a lot to not only understand but to execute effectively.

In today’s competitive market, having a strong online presence is essential for plumbing businesses.

By implementing SEO strategies- like using the right keywords, optimizing your website, and building valuable backlinks, you can attract more local customers and grow your business without relying on expensive ads.

If you’d like to boost your Google rankings and get more leads organically, we’re here to help!

Book a free, no-obligation call with us today to discuss how we can improve your plumbing SEO and get you ranked higher on Google!