Skyrocket your plumbing business in 2025 with these marketing game-changers!
Introduction
“I had no idea you were in this area!”
If you’re hearing that too often from your customers, chances are your marketing isn’t pulling its weight.
Here’s the reality: 73% of local service businesses report that marketing is their biggest hurdle. It’s not about lacking skills—it’s that outdated approaches just don’t deliver anymore like they used to.
With the rapid evolution of the digital space, more than ever, people are looking to interact with local businesses online, before they even think about making a call.
2025 calls for fresh thinking.
From automating your text messages to leveraging local events to build trust, these marketing strategies are designed for plumbers ready to stand out.
If you’re eager to dominate your market and turn online searches into calls, let’s dive in!
Turn your van into a mobile billboard
Did you know: An average billboard can reach 30,000- 70,000 people a day?
Your service van isn’t just a way to get from job to job- it’s a mobile billboard for prospective customers!
Think about it: your van may be seen by hundreds of people going about their business everyday, while parked in driveways, sitting in traffic, or driving through neighbourhoods.
Instead, make your van stand out from the crowd with:
Simple and bold graphics that highlight exactly what your core offering is: (e.g: Emergency Plumber in [Local Area]).
Showcase community: List the areas you cover to demonstrate that you are a local trusted expert.
“What’s in it for me?”: Motivate your customers to take action by offering a QR code that offers something valuable, like a free plumbing checklist, or valuable resources such as how to reduce water bills over Winter (Yes, people will scan it!).
We’d be glad to help if you’re looking to get something similar developed for your business!
The cool bit? Unlike paid ads online, this is a one-time investment that keeps delivering daily- whether you're fixing pipes or running errands.
Your van isn’t just for work; it’s a mobile advertisement. Put it to work!
Drive your customers to take action with trust signals on your website
If someone ends up on your website, chances are they’re not there to appreciate the colour palette or play around with the buttons (although you might get some weirdos who do this for fun).
Your plumbing prospects can be described in three words: Stressed. Panicked. Need-help-right-now.
Your website needs to soothe their stress and panic levels while convincing them that you’re the plumber of their dreams and that they should call you right now.
Add these simple improvements to make your website scream:
“Step aside, the professionals are here to save the day”
Instant Call To Actions (CTA)
Imagine this: Someone visits your website after searching for "leak repair near me". They’re interested but a little hesitant, so they scroll through your site, reading about your services.
They get to the end of the page and think, "Okay, this looks good, but... now what?".
They leave without taking action.
Don’t be that guy.
Buttons like “Call Now for immediate service.” or “Book a plumber today.” should be bold, visible, and on every page of your website.
CTAs guide your customers, turning interest into action—and ultimately, business.
You can even take this one step further and automate calendar bookings on your site, so customers can directly book into your calendar and leave deposits online, for timings that suit you.
If this sounds cool and useful for your plumbing business, feel free to get in touch on +44746 047 575 or [email protected] today to see if we’d be a good fit!
Go hyper-local on social media
Most plumbers are probably familiar with social media platforms like Instagram, Facebook and TikTok by now.
But only a small minority of them actually understand how to use these platforms to drive business.
Posting ads like: “Need a plumber: Call us! just blends into the noise.
So how can you make social media work for you?
Showing up in local communities which your prospect cares about.
Dominate your territory on social media by:
Sharing real jobs you’ve done nearby for other customers: Did you fix a burst pipe in your local area? Share a quick story post with a before and after photo captioned something like: “Fixed this in an hour for a local home in [local area]. Need help with your plumbing? Call us if you’re nearby!”.
This brings your service to life and makes it a lot more relatable and close to home for potential customers.
Partner with local groups on socials: Join active Facebook or Nextdoor communities for your local area. Offering plumbing tips and tricks, answering any questions, and sharing exclusive promotions for members can all be great ways to drive more business.
This turns you from “just another plumber” into a local hero helping and serving the community.
Highlight local events: Did you support a charity run or sponsor a local community event? Post pictures and highlight your role as an active member in the community.
People are more likely to trust businesses they feel are part of their world.
Automate your text messages for quick wins
People might ignore their emails, scroll past ads on their social media feeds, and forget to respond to voicemails. However, people will ALWAYS check their texts.
That’s why texting has been a game-changer for plumbers.
It’s fast, direct, and has a personal touch to it.
Bear in mind: SMS marketing is incredibly powerful and effective, however, this all depends on how you go about it.
A successful SMS marketing strategy requires thoughtful messaging, proper timing, and respecting your customers' preferences to truly drive engagement and results.
Here’s how to make it work for you:
Seasonal promotions: Keep your customers in the loop on common plumbing issues before they pop up. For example, with Winter now in full force, your customers will be looking for services such as boiler servicing and winter inspections more than ever.
Capitalize on this opportunity by offering seasonal discounts or referral bonuses to drive new customers to your plumbing business.
Same-day reminders: Are you working in a specific city or part of town today? Send a message to your customers like: “£20 off for boiler inspections for same-day bookings” to get your calendar filled fast and create urgency.
Confirm appointments: How often have you had a customer confirm a plumbing appointment, but then not show up or forget you were coming? A quick reminder: “We’re stopping by tomorrow at 11 AM” reduces your appointment no-shows and makes you appear professional.
Review requests: The days following a job are the best time to ask for a review. Why? The longer you wait, the more likely your customer will forget or get busy, reducing your chances of getting that glowing 5-star review.
After completing a job, send a brief, friendly text: "Thanks for choosing [your business]! We’d appreciate a quick review. Your feedback helps us improve and provide the best service! [review link].”
Running a full-time plumbing business and staying on top of your text messaging game can prove to be a real headache…
Missed appointments, forgotten follow-ups, marketing campaigns, and chasing customers for reviews can waste your time and cost you money.
That’s where DigiFyre steps in.
Our system is ready-to-go fresh out of the box and works in the background freeing you up to focus on what you do best: Plumbing.
Never chase up a customer for an appointment reminder or review request ever again. Our system is completely hands-free automating the above and more!
If you’re looking to free up your time and improve your customer retention, feel free to get in touch with us on +44746 047 575 or [email protected] to explore how we can increase your revenue and save you time doing it!
Win the review game
Customer reviews aren’t just a “nice-to-have” online, it can be the difference between a potential customer picking up the phone and calling you or your competition.
But simply asking for a review may not be enough.
The secret is to create an experience they won’t stop raving about!
Here’s how to win those glowing 5- star reviews:
Go the extra mile: A foundational pillar for all customer service. Fixing the issue and going the extra mile while you’re there (like tightening a loose tap or adjusting water pressure) is a tiny effort that can leave a huge impression for your customers.
Personal thank- you and follow ups: After completing a job, you can follow up with a video or text message following up with your customer to ask them for a review and to get any valuable feedback on your service.
Leave a lasting impression: A simple gift, like a branded wrench keychain or a fridge magnet with your emergency contact details, makes you memorable. It’s a clever way to keep you top of mind the next time your customer asks: “Who was that plumber fella again?”
Over-delivering doesn’t just get the job done- it turns happy customers into advocates and walking, talking advertisements for your business.
Those 5- star reviews? They’ll bring in more jobs than any advertisement ever could.
Capture calls from “Plumber Near Me” searches as they happen
When someone hops on Google and searches “plumber near me”, they’re not looking for a plumber next week, next month, or next year. They’re looking for a plumber right now.
If you're not available to answer that call or show up at the top of search results, you're leaving money on the table.
Grab those hot leads like they’re fresh off the grill by:
Optimizing your Google My Business (GMB) profile: Keep your GMB updated with services, hours, and photos of recent work. Add details like “24/7 emergency plumber” to catch customers when they need you the most.
Answer every call, every time: Missing calls means missing jobs. We know it’s not intentional- sometimes you’re busy fixing pipes or working under a boiler when that call comes in. That’s why DigiFyre has created automated solutions for local plumbers, so even if you miss a call, you can instantly send a message to keep potential customers engaged and in your pipeline- all hands-free!
Speed is key when it comes to securing customers from Google.
The faster you’re able to get to a customer, the increased chance of you winning their business.
Empower your customers
This may sound counterintuitive on the surface however, teaching your customers on how to carry out simple plumbing repairs sets you apart from the competition and shows that you have their best interests at heart.
With fierce competition in your area, the thing that can set your business apart is delivering value without expecting anything in return.
When it comes time to handle bigger issues outside of their scope, who do you think your customers will call? You!
Here’s how to walk the sweet line between delivering value and ensuring your customers keep you top of mind:
Creating content around simple DIY fixes: Create short, simple reels or social posts based on tips such as “How to unclog your toilet in 3 steps” or “What to do before calling a plumber for a dripping shower head”.
Always end with a short reminder of: “If this doesn’t work, give us a call- we’ll take care of it!”
Seasonal maintenance advice: Now that Winter is in full swing, your customers will be searching more than ever for solutions to typical seasonal issues with their plumbing.
Sharing helpful content like “How to avoid frozen pipes” or “Preventing boiler issues in the Summer” positions you in as an expert in your domain.
Leverage AI tools
In 2025, artificial intelligence (AI) is no longer a buzz word, but a gamechanger for plumbers who are evolving with the current times.
Whether you’re looking to automate bookings and deposits or elevate your social media presence, here are some ways you can use AI to boost your plumbing business online:
Online booking systems: People are getting more and more busier every day and as we dive deeper into the digital age, your customers will want a seamless and quick way to book plumbing jobs online.
Having an online booking system on your website will streamline the process, giving your customers the freedom to select when they would like to book with you.
This can be extremely useful to convert new website visitors to customers and can leave a long-lasting professional first impression guaranteeing repeat business.
Automated SMS and email campaigns: If you have a list of hundreds (and thousands) of leads, you’re sitting on an untapped goldmine to generate limitless jobs on demand.
Most plumbers will have a large database of previous customers but no way to mass-communicate a new offer or marketing campaign to generate new business.
With DigiFyre, we can mass-automate marketing campaigns to your previous customers (all without spending a penny on paid advertising) to bring these customers back into your sales pipeline and generate 10-15 new jobs a month!
Personalised Messaging: Ever wondered what the most important word in your customer’s vocabulary is? Their name!
Using AI, you can analyse your customer interactions to personalise your outreach. Whether it’s sending follow-up messages after a good job or targeting local customers with paid ads, AI ensures your communications are tailored or relevant.
By integrating AI into your social media strategy, you can focus more on doing a great job, while maintaining an active, engaging online presence that attracts customers and builds trust.
Digital Marketing for plumbers with DigiFyre
"It is not the strongest business that survives, not the most intelligent that survives.
It is the one that is the most adaptable to change.”
Whether it’s automating your marketing campaigns or setting yourself up online, DigiFyre works exclusively with small and large plumbing businesses to ensure you’re able to generate leads on demand online.
Change is sometimes the only constant in Life.
If you’re not evolving with the times, you may put your business at risk of being left behind in the digital age.
If this is something you’ve never considered, 2025 may be the best time to get the ball rolling and put you ahead of the competition. and dominate your local area!
To learn more about our social media services, book a no-obligations call today or contact us at +44746 047 575 to turn your business into a brand.
