Social media strategy for plumbers

2 hours and 23 minutes…

That’s the time your average social media user spends on social platforms a day.

Whether you use it to keep up with cats in hardhats, or find out what’s happening in the news, social media has completely changed every facet of our Lives- including how we do business.

While traditional advertising methods like word-of-mouth and flyers may have worked in the past, today's customers are increasingly turning to social media to find, research, and engage with local businesses online.

For plumbers looking to stay competitive and grow their client base, social media offers a powerful platform to connect with potential customers, build trust, and showcase your expertise to prospective customers.

With so many platforms and strategies out there, where do you start?

In this guide, we’ll walk you through the best social media strategies tailored specifically for plumbing businesses—helping you attract more customers and stand out among the competition.

Why use social media for plumbers?

For many plumbers, social media might not seem like the most obvious marketing tool, but in today’s digital world, it’s an important part of growing your business online. Think of it as a part of your digital toolbox.

Here are some reasons we recommend that you should jump on the socials for your plumbing business:

Reach a massive audience

Did you know:

There are now more than 5 billion active users on social media, on average users spend a third of their online time on social sites.

Popularity is one of the main reasons as to why social media is so powerful for local businesses, including plumbers. It gives you access to a huge pool of prospective customers, right at your fingertips (quite literally).

Your organic post can reach lots of people, and with social media advertising, you can now target more specific audiences than ever before (like homeowners, landlords, or tenants).

Brand- building and authority

Social media is a great tool to create a timeless presence when building your brand, and becoming a registered authority in your field.

Before you begin posting on social media, we recommend you come up with a brand persona that is aligned with what your business stands for.

This could be a set of personality traits, values, and attitudes that represent your company. This persona will determine the voice, or style, of your social media posts.

For example, you might want to be down-to-earth and funny, or you might want to emphasize how much you care about your community and how you view your business as the “family- run neighbourhood-friendly plumber”.

When you create a brand persona, it helps you better plan how you can market to your target audience.

By posting regularly in a consistent voice, your followers will pick up on your brand personality and what your business stands for.

As you post sound advice and accurate information related to plumbing, people will begin to see you as a reputable authority in your field.

This makes them more likely to trust you when they're looking to take on your plumbing services.

Trust building

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar

People buy from people, it’s as simple as that.

As your build your brand on social media, your followers will get to know you and your business a lot better.

As a seasoned plumber, you can leverage your extensive experience as a unique selling proposition (USP) for your business.

This authority not only sets you apart from competitors but also gives confidence to your potential customers seeking reliable plumbing services.

You can also build trust with your followers by responding and driving communication with users you directly.

Ask questions in your post to encourage interaction. Reply to any comments, questions, reviews, and messages you receive in a timely manner to maintain that level of trust.

Building relationships leads to building trust over time, and eventually new customers.

Get qualified leads

This idea may be what got you interested in reading this post this far…

Social media is a great place to get qualified leads for your plumbing business organically.

(Qualified leads: Potential customers who have shown interest in your business and have the means to afford your services)

When people follow you on social media, they’re demonstrating interest in your business. This means they’re more likely to interact with your posts, visit your site, and become long- term paying customers.

Here’s a quick fact for you:

77% of people buy from companies they follow on social media. 77%!

Paid ads on social media is another way to target qualified leads, allowing you to target your ads on users based on their location, demographic, interests and more.

This means that with the correct social media strategy you can target those golden leads (such as new homeowners, landlords or businesses), that not only have the means to afford your services but are actively looking for it online.

If you are interested in maximizing your social media strategy, book a no-obligation call today, to see how we can boost your plumbing business with our tailored paid ads strategy!

Social media strategies for your plumbing business

By now you may begin to understand the power of social media and how it can completely transform your business, putting you ahead of other plumbers out there who aren’t doing this.

Not sure where to begin?

Not a problem!

In this blog, we'll break down the best social media strategies for plumbing businesses, helping you tap into new markets and grow your client base organically.

Choose the right social media platforms

Not all social media platforms are created equal, and as a plumber, you don’t need to be on every single one!

Instead, focus on platforms where your target audience spends time.

Here are the top platforms plumbing businesses should consider:

• Facebook: With over 2.9 billion users, Facebook is ideal for local service businesses. You can create a business page, post updates, and interact with customers directly. The Facebook Ads platform also allows for hyper-local targeting.

• Instagram: Instagram is a great platform for showcasing your work and testimonials. Post before-and-after photos of plumbing projects, highlight customer endorsements, or share behind-the-scenes videos to give your brand a personal feel.

• LinkedIn: Though traditionally seen as a more formal B2B (business-to-business) platform, LinkedIn can help you build connections with property managers, contractors, and other businesses that may need plumbing services.

• YouTube: Plumbing often requires explanation. Creating video tutorials on basic plumbing fixes or showcasing your expertise can set you apart as a trusted resource, as you start to build up your audience.

Engage with your audience

Being active on social media isn’t just about posting—it’s about engaging with your audience. Customers love businesses that respond quickly and personally to their inquiries.

Here are some easy ways you can engage with your followers:

• Respond to Comments and DMs Promptly: Whether it’s a question about your services or a simple comment on a post, responding promptly can build rapport and trust with potential clients.

• Encourage Reviews and Feedback: Ask satisfied customers to leave reviews on your Facebook page or other social platforms.

  Positive reviews not only boost credibility but also help with SEO.

• Host Raffles or Giveaways: Running a small giveaway or contest can encourage audience interaction.

  For example, one thing we do for our clients is to automate a review raffle to boost your reviews by 30-100 5-star reviews in just a matter of months.

  If you're looking to accelerate your reviews on autopilot, feel free to book a no-obligations call with us today to find out how we can do this for you too!

Leverage User Generated Content (UGC)

UGC is content that is original and brand-specific directly created by customers (at no cost to you).

UGC is an excellent way to build credibility and trust with your audience.

Encourage your customers to share photos of completed projects or leave video testimonials that you can repost.

UGC shows that real people are satisfied with your services, allowing your results to speak for themselves.

• Share Customer Success Stories: When customers have a great experience, ask if they’d be willing to share it on social media.

  Highlighting their stories will showcase the positive results of your work.

• Feature Customer Photos: If a customer sends you a photo of a project you completed, with their permission, feature it on your social media accounts.

  This personalizes your brand and creates a deeper connection with your audience.

Paid Social Media Advertising

As discussed earlier, while organic reach on social media is important, paid advertising can take your business to the next level.

For plumbers, Facebook Ads and Instagram Ads are excellent tools to target local customers who may need immediate services.

• Target Local Audiences: Use geotargeting to ensure your ads reach people within your service area.

  This ensures you aren’t wasting money advertising to users outside the plumbing areas you cover.

• Run Retargeting Ads: Many people visit your website or social pages but don’t take immediate action.

  Retargeting ads will display your services to these potential customers after they’ve left your site, reminding them to return and book a service.

• Promote Offers: Have a Winter boiler service discount or a special promotion?

  Paid ads are a great way to quickly spread the word and attract new leads to turn them into long-term customers.

Analyze Your Metrics and Adjust

As with any marketing effort, tracking and analysing your results is crucial for success.

Use social media analytics tools to track engagement rates, audience growth, and ad performance.

Here are some key metrics to keep an eye on:

• Engagement Rate: How often are people liking, sharing, or commenting on your posts?

• Follower Growth: Are you consistently gaining new followers or fans?

• Lead Conversions: Track how many leads or bookings are generated through your social media efforts.

• Ad Performance: If you’re running paid ads, track the cost-per-click (CPC) and conversion rates to ensure your ad spend is driving results.

Regularly analyze these metrics and adjust your strategy accordingly. If a certain type of content or platform is driving results, focus more of your efforts there.

Social media for plumbers with DigiFyre

It’s very easy to set up your own social media account and start posting, however working with a professional company can help you get the most out of your social media presence.

When you work with DigiFyre, you’ll get a professional digital marketing audit, a custom marketing strategy, high-quality copy and visuals, and in-depth reporting on your results.

Working with DigiFyre allows you to reach your goals, without spending hours having to learn social media management and run campaigns by yourself.

Overall, investing in your digital presence can help to maximize your return on investment (ROI), so that you can put yourself ahead of the competition and dominate your local area.

To learn more about our social media services, book a no-obligations call today or contact us at +44 746 047 575 to turn your business into a brand.